There are millions of views on social media about this celebrity. This character, played by a Malayalam TV actor, is simply fabulous, to say the least. Any young man will start relating to the eldest sister-in-law who actually sacrificed all her youth to literally bring up her three brothers-in-law. This serial is a super-duper hit as it just shows what is happening in such environs. Come 8pm, literally the entire Tamil Nadu audience gets glued to this serial. Everything is so natural about the serial that is reportedly one with the highest advertisement revenues across all serials in all Indian languages, including Hindi. The local Tamil that is spoken in that part of the State is very much on view. It takes the viewers to the environs of semi-urban Madurai district in Tamil Nadu. It is reportedly dubbed and shown in Telugu as well. Over to Pandian Stores shown on a famous Tamil TV channel. A fabulous Tamil TV serial with a big difference Can three brothers and their mother, along with their wives, live happily in a semi-urban area? Can they share their joys, fun, sorrows and whatever, but still show the to the viewers that there is more to a joint family, than mere quarrels as is commonly believed in this IT age?
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